AMR Consultants Vietnam
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AMR Consulting Services
AMR’s Marketing topic experts leverage deep consumer and customer insights (across business-to-business and business-to-consumer companies) to help clients determine buying behavior, develop effective offerings across channels, and clearly present their offerings to customers. We work with companies - across all industries - to analyze ROMI and upgrade their marketing capabilities. These efforts are proven to improve the efficiency of marketing spend and increase sales.
Within Marketing, we cover a wide range of topics:
·            Marketing Strategy
-       Difference Strategy
-       Segmentation & Target
-       Positioning
-       Product & Pricing
-       Advertising Strategy
-       Media Optimization
-       Customer Service
-       Sales & Channel Strategy
·            Marketing Planning
·            Marketing Communication
·            Marketing Research
·            Brand management
We focus on 4P and 5C model to help our clients find the effectiveness way and achieve the business goal:
·      Product
-   Test product
-   Product Concept
-   New product development
-   New product launching
-   Product Portfolios Consulting
·      Price
-   Price model
-   Price strategy
-   Test price
·      Place
-   Customer Satisfaction
-   Procedure Evaluation
-   Supply chain management
-   Shop identity
-   GIS – Geographic Information System
·      Promotion
-   Above the line
-   Below the line
AMR provides best-in-class support to clients on marketing questions across all industries and areas.